Field Shoot Prep Form

SEE WHAT GARY VAYNERCHUCK HAS TO SAY ABOUT TO REALTORS ABOUT HOW TO CREATE VIDEO CONTENT!

Don’t be an INFOMERCIAL (terrible content), be an EXPERT in your area….SHOW US!!

1. BE THE AUTHORITATIVE EXPERT ON REAL ESTATE! FIND A NICHE LOCATION, AND “TALK SMART”, ON HOW YOU WANT TO BE KNOWN!

Topics:
  • Markets you specialize in
  • Niche Markets, Hyper Local
  • First time homebuyers
  • Listing Strategies
  • Luxury Real Estate
  • Your Listings
  • Helping Vets
  • Move up
  • Move down
  • New Communities
  • Builders
  • Retirement Communities
  • Position with your mortgage partner
  • Discuss Stats of the market (don’t get boring on us)
  • Multi Unit
  • Investors
  • Flipping Real Estate
  • Seasonal Activity
  • Monthly Activity
  • Or how about just telling a real story of a recent client

Be the digital Mayor of your town. People should come to YOU, not the local newspaper for advice.

2. LIFESTYLES

  • Best restaurants
  • Coffee Shops
  • Activities
  • School Districts
  • Charities
  • Community Events
  • YOUR events
  • ETC

3. EVENTS

Google stuff happening in your market, invite PR people, highlight their story… Tap into their following.

4. LEVERAGE TO BUILD RELATIONSHIPS – PEOPLE LOVE MEDIA! LEVERAGE IT!

  • People of Influence
  • Mayors
  • City Council
  • Actors/Athletes
  • Event Coordinators
  • CEOs
  • Relocation
  • Marketing coordinators for events and projects
  • New Builders

Richard Steinberg of New York City flew Craig and Seth to Anguilla to interview around how he is the listing agents for the 4Seasons. Thinking that was valuable to his relationship there?

FIELD SHOOT TEMPLATES:

  • Listing tour: Show us your property, and show us the neighborhood. Tell us why its unique, and people move there. Be the authoritative expert in your niche.
  • Location – travel transition- brief listing highlight. (think Seth and the listing/donut shop style)
    • Start at a local hotspot
    • Walk through town, or hop in a car and discuss destination
    • Brief listing highlight (max 3 features of home)
  • Excursion or activity
    • The sky is the limit! (Go extreme and cliff dive, or keep it simple and try a new activity available in your town)
  • Location – neighborhood highlight
    • Start at a local hotspot
    • Transition to your listing (max 4 features of home)

Other formats welcome! These are just here to help you get started!

FIELD SHOOT BRAINSTORM:

  • Why do people move to or visit your city?
  • When did you move to your town? If you’ve been there for life, why did you stay?
  • What sort of places do you hangout for nightlife?
  • Where do you hang with your family?
  • Is there something you’ve always wanted to do but haven’t? A new spot opened in town? Take American Dream for your first time!
  • Think about the things that stand out personally in your mind about what you love about your town. It doesn’t have to be a crazy excursion.
  • If you want to focus on real estate specifically — go for it. Is there a specific sale that stands out? Ask the buyers to be on with you and share your experience.
  • Any new developments coming soon or in development now?

FORM:

Field Shoot Form

Shoot Info:

:
Describe in detail how you imagine the shoot to look. Provide a narrative or story to follow. For example, “I will first do an introduction outside the restaurant, then we will go in and I will interview the head chef about the history of the restaurant, and what their favorite dish is. Then I will discuss the neighborhood the restaurant is in, and end with a listing. I will film then film an outro outside of the restaurant." Helicopter and car rides are not allowed.

Location info

If you are shooting a listing please provide as much details of the house here. Please include ambiance of the house (will it be light, will it be dark, etc.) Where are good places to shoot in the house? What are some highlights of the house? Will it be quiet or will there be a lot of outside noise?

Business

If you are highlighting a business please provide details of the shoot here: Please include ambiance of the business/office location (will it be light, will it be dark) Where are good places to shoot in the business? What are some highlights of the business? Will it be quiet or will there be a lot of outside noise?
If you are doing an activity in your city please provide details of the shoot here. Examples of activities are as follows; surfing, wine tasting, a boat ride, etc. Helicopter and car rides are not allowed. What shots or pieces of movement would you like showcased?

Interview

If you are interviewing an influential person please provide details here: Please be mindful of time when interviewing. If you have one interview, there is a time limit of 4 minutes. If you have two interviews, separate with 2 minutes at one location and two minutes at the other. Where will you be interviewing them? What will you be talking to them about?

Guest Info:

Please provide your guests:
Rescheduling does not constitute as a "Plan B." Remember; guests cancel, weather changes, always have a back-up plan. Reschedules can not be guaranteed, don't miss your chance to film in a month just because of a hiccup! Describe in detail what your plan B is.
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